Stephen  Mai 

Stephen Mai builds brands that cut through and scale — combining cultural insight, creative ambition, and commercial clarity.

Most recently, he served as Fractional CMO at Goalhanger, leading the brand and marketing transformation of one of the UK’s fastest-growing media companies,  home to The Rest Is Politics, The Rest Is History, and The Rest Is Football. He repositioned the business from a hit podcast network into a premium, multi-platform media brand spanning audio, video, live, and membership.

He is currently driving marketing for Kyra  an all-in-one creator marketing platform shaping its category narrative and go-to-market as influencer marketing shifts from campaigns to systems.

He is also co-founder of Sneak in Peace, a luxury video commerce platform redefining how fashion is discovered and experienced.

Previously, he’s led award-winning work and global strategy for brands including MTV, VICE, LADbible, i-D, Boiler Room, and ASOS, and founded Woo, a Gen Z wellness brand backed by ITV.

His work has been recognised by Cannes Lions, D&AD, The Webbys, and The Drum, including a Cannes Grand Prix.