Creativity wears many hats, and so do our Annual Awards.
The Creative Review Annual Awards feature eight sections: Advertising, Craft, Creative Effectiveness, Creative Tech, Design, Entertainment, Experience and Most Creative.
Each section celebrates a different side of creative excellence, from big ideas and brand storytelling to beautiful execution and technical innovation.
Winners will be announced on May 6, at our Annual Awards event. Find out more here.
Advertising
Communications that use creativity and strategic thinking to promote brands, businesses, organisations and ideas
Commercials
Including spots which have aired on TV, online and in the cinema.
Campaigns created for radio or other audio outlets, including podcasts.
Social
Campaigns which predominantly run on social media.
Craft
Celebrating the artistry and attention-to-detail that lies behind communications for brands, businesses, and organisations
Animation
Creative work that makes use of animation or animated techniques.
Art Direction
Campaigns and designs featuring exceptional art direction.
Cinematography
Creative projects that feature exceptional cinematography.
Directing
Projects that excel in terms of directing.
Editing
Projects with excellent use of editing.
Illustration
Projects with excellent use of illustration.
Design
Communication design for brands, businesses and organisations that uses creativity to engage and inspire audiences
Photography
Projects with excellent use of photography.
Post & Visual Effects
Projects that utilise post-production and special effects.
Production Design
Projects that include innovative or startling production techniques.
Sound Design & Use of Music
Projects that use music or sound to a unique and exciting effect.
Writing
Projects that have an exceptional use of copy.
Creative Effectiveness
Creative Effectiveness
Measuring the long-term impact of creativity on businesses and brands.
Projects entered into the Creative Effectiveness award can fall into any of our featured sections but must have been launched between June 2022 and June 2024 in order to allow time to see evidence of impact and results.
Entries to this section will need to submit evidence of effectiveness. This could be through an increase in sales linked to the creative work; proven increase in brand awareness; creation of new revenue streams; and more.
Creative tech
Creative and design work that is rooted in advanced and emerging technologies
App Design
Applications for mobile, smart TV or other closed platforms.
Creative Use of AI
Projects making use of artificial intelligence in creative ways.
Creative Use of Data
Projects that are inspired by data or where data is central to their design.
Design
Communication design for brands, businesses and organisations that uses creativity to engage and inspire audiences
Brand Identity – Launch
Including name, logo, tone, tagline, typeface etc. Can include both large and small organisations (please specify size in the entry info).
Brand Identity – Rebrand
Including name, logo, tone, tagline, typeface etc. Can include both large and small organisations (please specify size in the entry info).
Editorial Design
Including magazines, newspapers and books.
In-House Design
Any type of design projects created by an in-house brand team.
Motion Design
Including title sequences, brand films and idents.
Packaging Design
Covering packaging for any type of branded or own-brand product, or a product range.
Print Design
Including posters, brochures, annual reports, stamps and record sleeves.
Sound Design
Projects including exceptional use of sound design, including sonic logos and audio branding.
Type Design
Including single font styles and font families.
Typography
Projects including exceptional use of type design.
Wayfinding
Print or digital signage and other environmental graphics for towns and cities, commercial or cultural buildings or developments, and public services.
Entertainment
Design and creativity for the worlds of film, TV, games and music
Album Launch Marketing Campaign
To include advertising, events, promotions etc related to the launch of an album.
Branded Content
Including long-format online films, native advertising and sponsored content for publications.
Creative Innovation in Games
Experiences or worlds created for games or gaming culture.
Creator Content
Projects created for brands, businesses and organisations by, or in partnership with, creators or influencers
Graphic Design for Film and TV
Including props, set design etc.
Music Video
Including all promos created to promote singles or albums in the past year.
Music-Brand Partnership
Celebrating the most creative partnerships between brands and musicians.
TV & Film Production Design
Including sets, art direction and the design of specific elements such as on set graphics or UI.
TV & Film Title Design
Including opening titles and end credit sequences.
Experience
Experiential and immersive design for brands, businesses and organisations, including both physical and virtual
AR
Projects that merge real-world environments with digital imagery and interfaces.
Experiential
Digital experiences in a physical environment, including retail, exhibition spaces and art installations.
Installations & Exhibitions
Designs for museums, galleries and visitor attractions, including permanent and temporary exhibitions, trade shows and installations.
Interactive Design
Digital products, environments, systems, and services, including UX/UI design.
Live Events
Creative projects made to support live events or performances, including across music, theatre, branded events and more
VR
Projects that use virtual reality to deliver an immersive experience.
Most Creative
Our Most Creative categories celebrate the creative businesses and brands that produced the standout work of the year. These awards are free to enter, so long as you have submitted three or more projects to the Annual Awards so we can see a breadth of your work from across the year
Most Creative Advertising Agency
The winning agency will demonstrate how its creative approach helps its clients to achieve their strategic objective(s) while also helping to deliver financial value. The judges will be looking for examples of true partnership and collaboration as well as examples of creative and innovative thinking in tackling business, category or sector challenges.
