Neasa McGuinness

Across her 11 years at Mother, Neasa has helped shape the overall strategic output at Mother, serving as Head of Strategy and now as Executive Strategy Director on clients like KFC, Coinbase and Chapter Zero among others. She has worked on the KFC brand since the initial pitch nine years ago. Neasa has navigated communication during the restaurant closure crisis, launched new products and subbrands, collaborated on internal culture and responsibility initiatives, the global KFC positioning, and spearheaded Believe, the brand platform reinvention, scooping up a Gold IPA Effectiveness Award along the way.