Monica Silic

Monica Silic is Chief Marketing Officer at KFC UK & Ireland. She started her journey with KFC in South Africa in 2009, where she was integral in driving step-change advertising through innovative creative work. In 2012, she joined KFC UK&I’s marketing team in Innovation, before being promoted to Marketing Director. After the same role at Taco Bell, she re-joined as KFC’s CMO.

Monica’s tenure at KFC had a monumental impact across the business in the UK and Ireland, helping to shape the creative direction for KFC and strengthening brand transformation — from the seminal FCK apology ad to the brand’s BELIEVE platform, which has become one of the most distinctive and celebrated campaigns in the QSR category. The latest chapter, “All Hail Gravy,” helped drive 9% growth in system sales.