Franki Goodwin

Award-winning creative and filmmaker Franki Goodwin has been with Saatchi & Saatchi for over a decade and, as CCO since 2022, is behind much of the agency’s most notable work for clients including John Lewis, British Heart Foundation and OVO. In the past year, the agency’s creative work has been recognised with a plethora of award wins including Cannes Lions, British Arrows, D&AD and Campaign BIG, and Franki was named Campaign’s Creative Leader of The Year in 2025. 

 Alongside the work, Franki is a staunch ambassador for emerging talent, leading the curation and year-round support programme for Saatchi & Saatchi’s renowned New Creators’ Showcase, now entering its 36th year. She is also a regular judge for leading global awards programmes including Cannes Lion, D&AD and Creative Circle.

 Alongside her role at Saatchi & Saatchi, Franki is also Executive Producer at Western Edge Pictures, a multi award-winning independent production company she co-founded in 2010. A graduate of Glasgow School of Art, she has returned regularly as a guest lecturer and spent time teaching at Parsons School of Design in Paris.