Events

Wednesday May 6 · Nica’s Bar at Sohoplace Theatre, London

Creative Review brought together the brightest minds in creativity for an afternoon of sharp thinking, big ideas and honest conversations about where creativity is headed.

Hosted by editor Eliza Williams and the CR team, the afternoon featured a curated programme of talks and discussions – with big brands and experts from the industry.

As the evening kicked in, we raised a glass to this year’s Annual Awards winners, with judges in attendance, trophy presentations, and plenty of time to network, celebrate and catch up with the creative community.

An unmissable afternoon filled with sharp conversations for the curious, the ambitious and the creative – before the evening’s celebrations begin.

How to build brands and creativity in complex times Stephen Mai brought a CMO’s lens to the table – unpacking the balance between creativity and effectiveness, and how creatives can better align their work with brand strategy and long-term growth.

Against the slop: What’s next for AI and creativity? AI is embedded in the creative process, but the harder questions are only just surfacing. What does it mean for authorship and originality? How do we tackle the rise of AI slop – and keep creativity firmly at the centre of the work?

Believe in… Mother & KFC KFC and Mother opened up about the long-running partnership behind their Believe campaign – from the realities of day-to-day collaboration to building the confidence to push bold ideas and back them all the way.

Brave & Brilliant: What matters in creative work today Wayne Deakin, Franki Goodwin, Matt Michaluk and Vairi MacLennan joined Eliza Williams to explore the themes, challenges and opportunities shaping creative practice right now – and what it truly takes to stand out.

Why attend

Hear from the sharpest voices in creativity
A curated afternoon of talks and conversations exploring the ideas, tensions and directions shaping the industry right now.

Meet the people behind the ideas
Connect with agencies, studios, brands and makers – the ones actually creating the work.

Then stay for the celebration
As the evening kicks in, we’ll raise a glass to this year’s Annual Awards winners – judges, trophies, and plenty of informal networking drinks and good company included.