Danni Mohammed

Danni Mohammed is the founder and CEO of GentleForces, a multidisciplinary studio building iconic brands in an ever-evolving landscape. A former Wieden+Kennedy and Saatchi & Saatchi strategy leader and co-founder of WPP Black Ops, she is known for her ‘night vision’ approach - spotting hidden patterns and turning them into powerful brand futures. Clients include adidas, Jack Wolfskin, H&M, Weekday & Peloton, as well as new ventures in wellbeing, longevity and AI.